TNT Post COM EN

Most British households contain at least one IKEA product. Usually it’s something relatively small, like a lamp, a vase or playroom shelving. But for IKEA, that isn’t good enough. IKEA wants to gain a larger share of the consumer’s wallet by focusing on its innovative and stylish room ranges. The annual catalogue traditionally establishes the full product range. So when IKEA wants to focus on particular areas, specific product awareness is needed. Which is where we come in. Delivered to key addresses at key times throughout the year, special brochures focus on specific themes within IKEA stores, such as kitchens or bedrooms. By delivering more than fifty million of these to high-response neighbourhoods throughout the UK, we helped IKEA reach its billion pound target last year. 

We do something similar for retailers, book clubs, airlines, travel agencies and electronics companies throughout Europe. In the knowledge that getting customers is one thing, but growing and retaining them is quite another.